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He’s not even spending down his fortune on this campaign, so he can afford to throw crap at the wall and see what sticks.
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For a normal presidential campaign that relies on donors and has to be prudent with how they spend every dollar, this seems stupid. This morning, the Daily Beast reported that Bloomberg is paying micro influencers (social media accounts with barely tens of thousands of followers at most) $150 each to make posts about why they like Mike. Millennial and Gen-Z types can’t just engage with policies they like, they need a trendy candidate they can engage with. It would be easy to see all of this “trendy, weird, online” brand stuff - à la the Denny’s Twitter account - as a baffling and cynical attempt to engage with young voters. During the State of the Union, Bloomberg’s team was imploring potential voters to check out the new Fast & Furious trailer. Like one about Gerald Ford eating a calzone, or him using a stamp that says “OMG NO” to veto bills, or one with the “This is fine” meme. jq8NTTn5yd- Team Bloomberg February 6, 2020Įxtremely stupid. Trump was in rare form during his post-acquittal speech. This week, his team posted video of Trump’s impeachment-acquittal speech overdubbed with the word lie and a dancing gingerbread man from Shrek superimposed on the frame. If he wasn’t going to be onstage, he was gonna be in everyone’s feeds. Michael Bloomberg’s team (Team Bloomberg, boring name) tweeted the meatball thing during one of the six bajillion Democratic debates that have happened this season as some sort of counterprogramming.
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Not a difficult challenge, in my opinion. Let’s be clear: The meatball that looks like Mike is front and center. CkzdgwpzdI- Team Bloomberg January 15, 2020 If you don’t, I’m sorry to have to show it to you. If you already know what the meatball tweet is, great. The most famous Bloomberg weird post is the meatball tweet. But why? That’s the million dollar question, or should I say billion? (Because Mike Bloomberg has billions of dollars.) For now, Bloomberg is content to do weird posts online. Could he make it all the way to 1600 Pennsylvania Avenue? Only the voters can say. It took him awhile to admit it but he finally said it: He wants to be the big cheese.